Always aware of the challenges hairdressers face when performing color services, Framesi manufactures the preferred haircolor of hairdressers the world over. Framcolor 2001 and Framcolor Futura offer 100% gray coverage and leave the hair in superior condition with incredible shine.   Framcolor Glamour provides the exceptional results that you would expect with Framcolor 2001 and Framcolor Futura, with 100% gray coverage from every single shade. Additionally, Framcolor Eclectic is the next generation of demi-permanent cream hair color with cutting edge Encapsulation Technology.  With Coconut Oil as a primary ingredient in all framesi color and developers, hair is left with unmatched condition and shine.

Alterna Haircare | Pure. Proven. Professional.

Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins & minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging. Tames frizz and protects against humidity.

To solve the root causes of everyone’s top hair concerns: frizz, damage, and fullness, our team of stylists and scientists analyzed 100s of competitive products that have been in the market for the past 30 years. What they found was that the traditional beauty industry relies on heavy silicones that mask hair symptoms but don’t really solve them. What came next from those studies were three revolutionary discoveries that appeared in the form of microscopic molecules. The first, our Healthy Hair Molecule, creates a weightless, invisible shield that repels dirt and oil to keep hair cleaner, longer. The second discovery was our Thickening Molecule which creates revivable body that lasts up to 5x longer on even the finest hair and without the usual stiff, sticky results. Our third discovery was a Volumizing & Texturizing Molecule that delivers bigger, longer-lasting volume without weighing it down.